Canon uses Naehas Campaign Management To Increase Response Rate Tenfold
Canon U.S.A., Inc. is a leader in professional business and consumer imaging equipment and information systems. Their extensive product line and digital solutions enable businesses and consumers worldwide to capture, store, and distribute information.
In 2004 Rich Reamer, Senior Product Marketing Manager at Canon, needed to generate significantly more leads for their growing sales force. Through a collaboration with Naehas, Inc. he increased his company’s lead generation response rate tenfold from a measly 0.5% to a whopping 4.98% using the Naehas Landing Page Application.
Download the Canon Lead Generation case study to learn how the Naehas on-demand application helped:
- Increase response rates tenfold
- Significantly increase their opportunity pipeline more than 35 times
- Individually manage and track the web activity of each recipient
- Employ unique offers and targeted messages for each segment
Detailed strategy and results can be found in the full case study, which is available to download for FREE.
