GenM Atlanta Seminar Series Achieves A 40% Registration Rate
The USPS GenM seminar series, which began in January 2007, was designed to help leading marketers increase the deliverability and effectiveness of their direct mail campaigns using digital printing, personalized landing pages and integrating web with mail.
As a relatively new seminar series, GenM organizers were concerned that registration rates and ROI would be low. In response, GenM organizers partnered with Naehas to execute a multi-channel marketing and registration initiative using direct mail and email.
Download the USPS GenM case study to learn how Naehas helped:
- Achieve a 40% registration rate
- Integrate personalized landing pages with online and offline marketing
- Pre-fill forms for fast and easy registration
- Individually manage and track registrations for each invited customer
Detailed strategy and results can be found in the full case study, which is available to download for FREE.
