Using the Naehas Application, attendance rates increased 5-fold for Penton Media's annual NCDM event.
Penton Media, the largest independent business-to-business media company in the U.S., serving more than six million business professionals every month, collaborated with Naehas to develop and execute a multi-channel marketing campaign to attract attendees to it’s annual NCDM (National Center for Database Management) conference.
Download the Penton Media case study to learn how the Naehas on-demand application helped:
- Increase attendance rates five-fold
- Increase landing page relevancy using personalized URL's generated through the Landing Page Application
(ie. www.ncdmroi.com/angela.eastin)
- Individually manage and track the web activity of each recipient
- Employ unique offers and targeted messages for every individual
Detailed strategy and results can be found in the full case study, which is available to download for FREE.
