Using the Naehas Application, World's Finest® Chocolate increased catalog sales 150%
Family owned and based in Chicago, World's Finest® Chocolate has over 50 years of experience and prides itself on being one of nine American companies that manufactures chocolate directly from the bean.
In early 2003, Tyler Jeffrey, Sr. VP and CMO of World's Finest®, began to notice a decrease in sales generated from catalogs and an increase in costs associated with producing the catalogs. In response, Jeffrey collaborated with Naehas to develop and execute his most successful print-to-web marketing campaign.
Download the World's Finest® case study to learn how Naehas helped:
- Increase average order size by 65%
- Increase overall catalog sales more thang 150%
- Specifically target key customer segments vs. mass catalog distribution
- Cost effectively personalize outgoing catalogs for each customer
- Significantly increase sales and maximize ROI
- Individually manage and track response rates
Detailed strategy and results can be found in the full case study, which is available to download for FREE.
